21 Mar 2016 IDEAL GROUP TO EXPAND OPERATIONS IN DUBAI
IDEAL Group has announced its expansion plans for a new office opening in Dubai. The new office location will offer support for the Middle Eastern, East and North African region as Ideal Group extends its global footprint outside of Asia Pacific.
IDEAL’s presence in Dubai will help its partners to explore new opportunities and bring 25 years of system integration experience to the region’s broadcasting industry. Regional shows such as CABSAT are growing prominently in recognition and gaining global influence, highlighting the strong future of the Middle Eastern broadcast and media industry.
“Dubai is a natural progression from our current regional coverage of APAC. It will not only enable us to service existing customers, but also increase our presence in new verticals, such as live broadcasting, cloud-based integration and the A/V business,” said Guillaume Mauffrey, Chief Operating Officer of IDEAL Group. “Following years of fast growth in the Middle Eastern broadcasting and media infrastructure, we also believe there is a need for upgrade and maintenance of existing facilities. Ideal is uniquely positioned to address this market and help regional broadcasters in their shift to adopt new industry solutions.”
The planned launch of the new premises is expected for end of Q2 2016 centered on Dubai’s Media City, a regional hub where global media companies converge and operate collectively under a free zone.
The new regional presence will further extend IDEAL Group’s service initiatives to a broader geographic coverage, such as Ideal Live’s remote video acquisition rental service and SoftCast’s software-based broadcasting solutions.